Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr
As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.
In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?
In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.
In this episode, they explore:
- Understanding why attention is crucial for turning intention into action.
- Embracing attention-seeking as a positive pursuit, not something to be avoided.
- Leveraging the seven triggers of attention at different stages to stand out.
- Recognizing the growing value of attention and making every second count.
- Navigating the psychology of attention to overcome barriers and capture interest.
- Avoiding common mistakes founders make in seeking attention.
More on Ben Parr’s Info- Book and Newsletter
Captivology: The Science of Capturing People’s Attention:
The AI Analyst: https://www.benparr.com/
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Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
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Learn more about Chris and Yaniv
- Work 1:1 with Chris: http://chrissaad.com/advisory/
- Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
- Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
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