What happens when your product has succeeded and you're finally ready to explore those adjacencies? Find out how to take your startup to the next level.
In this episode, Tim Doyle, founder of brand engine Eucalyptus (and subsidiary healthcare brands Pilot, Kin, Software, Normal, and Juniper), joins Chris and Yaniv to discuss the process of expanding your business into new products, markets, and demographics.
Topics include:
- It's Business Time: Know when your business is ready to expand.
- Growing On Purpose: Navigate adjacent opportunities while maintaining a clear brand identity.
- Built-in Benefits: Understanding the importance of leveraging your existing infrastructure.
- Pitfall Prevention: Avoid common traps like overestimating your existing capability and underestimating the complexity of managing multiple products.
00:00 Intro
02:40 The Pact
03:41 Eucalyptus: A Case Study in Multi-Brand Strategy
05:44 Challenges and Innovations in Digital Health
07:44 The Importance of Intentionality and Focus
09:19 Avoiding Distractions and Missteps
16:14 Knowing When to Expand & Overlapping S Curves
23:42 Choosing the Right Second Product
25:50 Understanding Logical Adjacencies
30:13 Risks and Mitigation Strategies
31:50 Leveraging Existing Capabilities
39:15 Branding and Customer Perception
43:04 Will Lightning Strike Twice For You?
The Pact
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Key links
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The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Editor: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Intro Voice: Jeremiah Owyang https://web-strategist.com/
#startup #entrepreneur #eucalyptus #growth #branding
