Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?

In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.

In this episode, you will:

- Understand the difference between product-led growth and product-led organizations
- Learn about the five key areas marketing owns in a product-led company
- Discover the crucial role of product marketing as a bridge between product and marketing teams
- Explore how marketing informs initial product decisions and adapts messaging to the product roadmap
- Gain insights on achieving alignment between target market, product, and messaging
- Learn why marketing's voice becomes more important in product development, not less
- Understand how to structure cross-functional teams for optimal collaboration

00:00 Intro
00:32 On Today's Show
01:51 Product Led Orgs vs Product Led Growth
03:08 Marketing's Role in a Product Led Organization
04:36 Key Functions of Marketing
14:11 The Importance of Product Marketing
17:11 Product Managers as Conductors
18:28 Aligning Marketing and Product Development
25:05 Conclusion and Final Thoughts

Related episodes:
https://www.tsp.show/edu-product-marketing-a-love-story/

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Key links
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Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show

Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Editor: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang https://web-strategist.com/

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