Is marketing more art than science? Should VC-backed startups push for profitability?
Learn from Eucalyptus founder Tim Doyle as he tackles two highly debated topics in the startup world:
- Brand Loyal: In the generational battle between performance marketers and brand storytellers, Tim advocates for a resurgence in compelling brand narratives.
- Worshipping False Profits: Tim, Chris and Yaniv explain why it's contentious to push for profitability in venture-backed startups, emphasizing the need for bold, long-term growth over short-term gains.
Don't miss Tim’s refreshing and spicy takes on running a high-growth venture-backed business, developing effective marketing strategies, and the real economics of venture funds.
00:00 Intro
00:53 About Tim
02:25 Performance Marketing vs. Brand Building
07:59 The Push for Profitability in Startups
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Key links
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The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Editor: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Intro Voice: Jeremiah Owyang https://web-strategist.com/
#startup #entrepreneur #founder #unicorn #wisdom #koan
