Are you struggling to drive sustainable growth for your startup? Wondering how to build a high-impact growth team?
In this episode, Chris and Yaniv are joined by Casey Winters, Chief Product Officer at Eventbrite and one of Silicon Valley's top growth experts. They explore the core principles of growth, common misconceptions, and practical strategies for implementing effective growth practices in your organization.
Casey shares invaluable insights from his experience leading growth at Pinterest, GrubHub, and Eventbrite, as well as advising numerous high-growth startups.
In this episode, you will:
- Discover the true definition of growth and how it differs from traditional marketing
- Learn how to structure and empower cross-functional growth teams for maximum impact
- Understand the critical balance between experimentation and scalable product development
- Gain strategies for building organizational alignment around growth initiatives
- Explore common pitfalls in implementing growth practices and how to avoid them
- Uncover the unique "network effect" that drives innovation in Silicon Valley
- Learn how to adapt Silicon Valley growth principles for startups outside major tech hubs
00:00 Intro
01:20 On Today's Show + Guest Intro: Casey Winters
03:31 Defining Growth in Tech
07:25 Building Cross-Functional Teams
09:33 Challenges and Strategies in Growth Implementation
13:13 Specialists vs. Generalists
26:50 Integrating Marketing
40:38 Experimentation and Hypothesis Testing
50:38 The Role of Intuition and Experience in Growth
54:02 Silicon Valley's Unique Ecosystem
58:10 Reflections on a Strong Growth Team
01:09:57 Misconceptions About MVPs
01:14:11 Conclusion and Resources
Originally published as Edu: Growth - Stop Hacking and Start Growing w/ Casey Winters, August 2022.
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Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
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Editor: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang https://web-strategist.com/
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