Are you a startup founder? Can you explain what your startup does in one sentence? If not you're in trouble! To be able to lead audiences and investors on a journey to tell your story, you need to be able to simply explain what your startup does!
@NirZavaro teaches founders how to explain their startup which informs their strategy and determines what is most important next steps! As he says, if you were a good storyteller you'd be able to get more done.